I have directed, written and produced many commercials for Fortune 500 companies and specialize in documentary approaches or docu-style in advertising, sometimes mixed with comedy. Here are some of my favorites.
Illinois Electric 2018 “Power Saver” Campaign
Credits - Companies: ISEIF, Kindling Group; Director: CJ Arelleno; Executive Producer: Danny Alpert
U.S. Cellular
US Cellular “Data Tips” Campaign
Credits - Companies: US Cellular, Invodo; Director: Chris Todd; Executive Producers: Gard Mayer
US Cellular “Tower” Campaign
Credits - Companies: US Cellular, Invodo; Director: Sam Macon; Executive Producers: Gard Mayer; Featuring: Erik Neitzel, Madison Wisconsin Fire Department
US Cellular “Mythbusters” Campaign
Credits - Companies: US Cellular, Invodo; Director: Sam Macon; Executive Producers: Gard Mayer; Featuring: Elliott Bambrough, Erik Neitzel
U.S. Cellular “National Operations Center”
Credits - Companies: US Cellular, Invodo; Director: Sam Macon; Executive Producers: Gard Mayer; Featuring: Michael Irizarry
Verizon Wireless
Verizon Wireless “Day in the Life”
Watch directors Noel Paul's & Stefan Moore's iconic music videos
Credits - Companies: Verizon Wireless, AKQA, Invodo; Directors: Noel Paul, Stefan Moore; Executive Producers: Gard Mayer, Kristen Gunn
Verizon Wireless “Atlas Monolith”
Watch director David Blue Garcia's Texas Chainsaw Massacre 2022
Credits - Companies: Verizon Wireless, AKQA, Invodo; Director: David Blue Garcia; Executive Producers: Gard Mayer, Kristen Gunn
Other
FutureWork 2016 “Toyota The Model of the Future”
Read about Toyota's super effective Jobs Training program in Kentucky
Credits - Companies: Cabin Creek Films, WorkingNation, Time, Toyota, Fortune; Director: Barbara Kopple; Also Produced by: David Cassidy, Barbara Kopple; Featuring: David Autor, Jonas Prising, Carl Van Horn, Steven Sassan, Enrico Moretti, Helena Price, Sara Horowitz; Executive Producers: Art Bilger, Joan Lynch; Partners/Participants: LinkedIn, Manpower, Toyota, Uber, Upwork, Cornell, Stanford, MIT, Rutgers, UC Berkeley
Office Depot “Organizin’ with Geralin” Campaign
Read Geralin Thomas' organizing blog
Credits - Companies: Office Depot, Invodo; Director: Ken Lewellen; Executive Producers: Gard Mayer; Featuring: Geralin Thomas
Simon Weisenthal Center
Credits - Companies: Globalvision, Simon Weisenthal Center; Producer: Rory O’Connor; Executive Producers: Rhonda Barad; Featuring: Rabbi Marvin Hier